Bobby East

Bobby East, whose real name is Robert Chunga, is a renowned Zambian rapper, singer, songwriter and entrepreneur. He rose to prominence around 2010 with his unique lyrical style and impressive hip-hop delivery. He became one of the leading artists under XYZ Entertainment, founded by Slapdee, and was appointed the label’s CEO in 2016. Bobby East has released several successful projects, including B.East, Vanilla and Rob.Art. Known for hit songs such as Hate Mail, Paloma and For A Long Time, he remains an influential figure in Zambian music.